When you inquire about the meaning of marketing from the people, you might receive many incorrect replies.Even if some people have the right idea about that term, still they end up giving incomplete answer of the term marketing.Some will define marketing as promotion or advertising, but the fact is that these are only the aspect of marketing.Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion.In various textbooks you can find accurate and exact definition of marketing.4 P’s of marketing mix play important role in marketing.These 4 P’s of marketing mix were brought in to existence by Professor Harvard in the year 1960.
The 4P’s are product, placement, promotion and price.Product is nothing but what you are selling and is associated with variables like warranties, guarantees etc.Pricing involves selection suitable product price.It does not involve only price but also efforts and time.Third “P” is placement which signifies distribution process of product to customers.Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing.Fourth and the last “P” is promotion which determines marketing strategy such as selling philosophy, advertising, publicity, etc.When this 4P form is used for customer products which range from low to average price it works the best.

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Other high end products require some alteration in the term advertising to make it complete.Apart from these 4 P’s, more three Ps are added when it comes to marketing services.Here, people become an important consideration in case of marketing for services.While marketing services you get in touch with several people or customers and you need to give importance to all people.This P can also refer to the customers.

Procedure of offering the service is included in the process.Another important part of marketing services is physical evidence which is usually not taken in to account.This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product|This will comprise of what people liked about your product or how the product helpful to them, this can be in the form of testimonials and case studies|The testimonials and case study which displays the interest of the people towards the product or was the product resourceful for them is included in this|Your service should have good reputation in the market without which no one would fall for your service|This will add more to your product as people who give comment on your services by placing reviews or case studies}.Importance of services can only be determined, once it is used or by referring to reviews or testimonials as it cannot be felt.There are other sets of Ps for web marketing.Personalization is an important part of marketing online because it allows customers to create their own products.The attention of the customers can be gained by participating in the website of the company as well as in its activities.The other P refers to predictive modeling which involves formulating sales model which most people need not know about.In this, the peer-to peer is a critical and novel term.

The two instances are social bookmarking and social networking.Successful online marketing also includes peer-to-peer strategy or word of mouth.

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